The course «Persuasive Communication Strategies» is geared toward the study of cutting-edge persuasive communication strategies used in interpersonal communication, including principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copywriting, web site design, etc.); and the social impact of persuasion campaigns. The recipes of self-presentation, secrets of public speaking and influencing people, advertising copywriting, persuading anyone in oral and written communication are considered in the course. Students will have knowledge and skills of creating and evaluating persuasive messages, developing critical thinking, etc.
This course is designed for students who want to develop their persuasive communication skills so that to achieve personal and professional success in their lives. The academic discipline is taught in English so that to form students’ communicative speech competences to ensure their effective communication in the academic and professional environment.
All classes geared toward developing speaking, listening, reading and writing skills of students are organized as a speaking club with debates, quizzes, presentations, teamwork, etc. in a friendly learning environment and based on participants’ feedback.
As a result of the acquired knowledge and skills, students also have general and professional competencies, in particular:
general ones:
the ability to communicate in a foreign language; ability to work in a team to solve professional problems;
professional ones: the ability to further study with a high level of autonomy, constantly improving the level of information culture.
- Teacher: Карпенко Олена Олексіївна